{"id":6327,"date":"2021-11-11T10:56:38","date_gmt":"2021-11-11T07:56:38","guid":{"rendered":"https:\/\/www.bilisimonline.net\/?p=6327"},"modified":"2021-11-11T14:39:42","modified_gmt":"2021-11-11T11:39:42","slug":"e-isletme-dijital-pazarlama-e-pazarlama-ve-e-ticaret-nedir","status":"publish","type":"post","link":"http:\/\/www.bilisimonline.net\/index.php\/2021\/11\/11\/e-isletme-dijital-pazarlama-e-pazarlama-ve-e-ticaret-nedir\/","title":{"rendered":"E-\u0130\u015fletme, Dijital Pazarlama, E-Pazarlama ve E-Ticaret Nedir?"},"content":{"rendered":"\n

E-\u0130\u015fletme, Dijital Pazarlama, E-Pazarlama ve E<\/strong>–Ticaret<\/strong><\/h2>\n\n\n\n

\u0130nternet, web ve ili\u015fkili teknolojiler \u015fimdiye kadar bilmedi\u011fimiz \u00e7ok say\u0131da ve birbiriyle kar\u0131\u015ft\u0131r\u0131labilen yeni kavram ve kelimenin ortaya \u00e7\u0131kmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r. Bu kavramlar e-i\u015fletme, dijital pazarlama, e-pazarlama ve eticarettir<\/strong>.<\/p>\n\n\n\n

E-\u0130\u015fletme Nedir<\/strong>?<\/h3>\n\n\n\n

E-i\u015fletme, \u00e7e\u015fitli \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 \u00f6zel tasarlanm\u0131\u015f web sitelerine (e-d\u00fckk\u00e2n, e-ma\u011faza, e-firma, e-\u015firket) ad\u0131 verilmektedir.<\/strong> Elektronik i\u015fletmeler ger\u00e7ek hayatta al\u0131c\u0131 sat\u0131c\u0131 ili\u015fkisinin benzerini elektronik uygulamalar temelinde olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n

\"E-\u0130\u015fletme,<\/figure>\n\n\n\n

Dijital Pazarlama Nedir<\/strong>?<\/h3>\n\n\n\n

Dijital pazarlama bir mal ya da hizmeti tutundurmak ya da dijital bir marka geli\u015ftirmek i\u00e7in olas\u0131 t\u00fcm dijital kanallar\u0131 kullanan bir pazarlama s\u00fcreci setini kapsayan geni\u015f bir kavramd\u0131r.<\/strong> Dijital pazarlama a\u015fa\u011f\u0131da s\u0131ralanan be\u015f de\u011fi\u015fimi<\/strong> getirmi\u015ftir:<\/p>\n\n\n\n

  1. Dijital varl\u0131klar yasas\u0131<\/li>
  2. Yeni \u00f6l\u00e7ek ekonomileri<\/li>
  3. Yeni i\u015f sahalar\u0131<\/li>
  4. \u0130\u015flem maliyetlerindeki azalma<\/li>
  5. Arz-talep dengesindeki de\u011fi\u015fme<\/li><\/ol>\n\n\n\n

    E-Pazarlama Nedir<\/strong>?<\/h3>\n\n\n\n

    E-pazarlama, i\u015fletme ve tan\u0131mlanm\u0131\u015f m\u00fc\u015fterileri aras\u0131nda diyalog kurmak ve arac\u0131l\u0131k etmek i\u00e7in \u0130nternet ve di\u011fer etkile\u015fimli teknolojilerin kullan\u0131m\u0131 olarak tan\u0131mlanm\u0131\u015ft\u0131r. E-pazarlama, dijital pazarlaman\u0131n bir alt unsurudur. <\/strong>Pazarlaman\u0131n bilinen 4P\u2019si olan \u00fcr\u00fcn ve hizmetler, fiyat, da\u011f\u0131t\u0131m ve tutundurma teknoloji ve \u0130nternetin yayg\u0131nla\u015fmas\u0131yla e-pazarlama kapsam\u0131nda baz\u0131 de\u011fi\u015fliklere maruz kalm\u0131\u015ft\u0131r. Ayr\u0131ca \u0130nternet 4P\u2019ye ek olarak yeni P kapsam\u0131nda insan bile\u015fenine yol a\u00e7m\u0131\u015ft\u0131r.<\/p>\n\n\n\n

    E-pazarlama ara\u00e7lar\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralanabilir:<\/p>\n\n\n\n

    • Web sitesi<\/strong><\/li>
    • Arama motoru pazarlama<\/strong><\/li>
    • Sosyal medya pazarlama<\/strong><\/li>
    • \u0130\u00e7erik pazarlama<\/strong><\/li>
    • E-posta pazarlama<\/strong><\/li>
    • Mobil pazarlama<\/strong><\/li><\/ul>\n\n\n\n

      E-Ticaret Nedir<\/strong>?<\/h3>\n\n\n\n

      E-ticaret, sipari\u015flerin verilmesi ve al\u0131nmas\u0131 amac\u0131yla \u00f6zellikle tan\u0131mlanan y\u00f6ntemlerle bilgisayar a\u011flar\u0131 \u00fczerinde y\u00fcr\u00fct\u00fclen mal ve hizmetlerin al\u0131m ve sat\u0131m\u0131na y\u00f6nelik i\u015flemlerdir.<\/strong> E-ticarete ili\u015fkin farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131na g\u00f6re yap\u0131labilecek tan\u0131mlamalar a\u015fa\u011f\u0131daki yap\u0131labilir:<\/p>\n\n\n\n

      •  \u0130leti\u015fim bak\u0131\u015f a\u00e7\u0131s\u0131yla; e-ticaret<\/strong>, bilginin, mal ve hizmetlerin ya da \u00f6demelerin telefon aramalar\u0131, bilgisayar a\u011flar\u0131 veya di\u011fer elektronik vas\u0131talarla sunulmas\u0131d\u0131r.<\/li>
      • \u0130\u015fletme bak\u0131\u015f a\u00e7\u0131s\u0131yla; e-ticaret<\/strong>, i\u015fletme ve faaliyetleri ve i\u015f ak\u0131\u015flar\u0131n\u0131n otomasyonuna teknolojinin uygulanmas\u0131d\u0131r.<\/li>
      •  Hizmet bak\u0131\u015f a\u00e7\u0131s\u0131yla; e-ticaret<\/strong>, mallar\u0131n kalitesini iyile\u015ftirip hizmet ula\u015ft\u0131r\u0131lma h\u0131z\u0131n\u0131 art\u0131r\u0131rken hizmet maliyetlerini azaltmak i\u00e7in i\u015fletmelerin, m\u00fc\u015fterilerin ve y\u00f6netimin isteklerini \u00f6n plana alan bir ara\u00e7t\u0131r.<\/li>
      • \u00c7evrimi\u00e7i bak\u0131\u015f a\u00e7\u0131s\u0131; e-ticaret<\/strong>, mal, hizmet, ya da bilginin al\u0131nmas\u0131 ve sat\u0131lmas\u0131na y\u00f6nelik \u0130nternet ya da di\u011fer \u00e7evrimi\u00e7i uygulamalar \u00fczerinden olu\u015fturulan yeteneklerdir.<\/li><\/ul>\n\n\n\n

        Elektronik ticaret<\/strong> ekonomik bir faaliyet olma, elektronik olarak ortaya \u00e7\u0131kan bir etkile\u015fim olma ve s\u0131kl\u0131kla \u00f6rg\u00fctsel s\u0131n\u0131rlar i\u00e7erisinde kesi\u015fen bir etkile\u015fim olma \u00f6gelerini kapsar.<\/p>\n","protected":false},"excerpt":{"rendered":"

        E-\u0130\u015fletme, Dijital Pazarlama, E-Pazarlama ve E–Ticaret \u0130nternet, web ve ili\u015fkili teknolojiler \u015fimdiye kadar bilmedi\u011fimiz \u00e7ok say\u0131da ve birbiriyle kar\u0131\u015ft\u0131r\u0131labilen yeni kavram ve kelimenin ortaya \u00e7\u0131kmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r. Bu kavramlar e-i\u015fletme, dijital pazarlama, e-pazarlama ve eticarettir. E-\u0130\u015fletme Nedir? E-i\u015fletme, \u00e7e\u015fitli \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131 \u00f6zel tasarlanm\u0131\u015f web sitelerine (e-d\u00fckk\u00e2n, e-ma\u011faza, e-firma, e-\u015firket) ad\u0131 verilmektedir. Elektronik i\u015fletmeler ger\u00e7ek hayatta …<\/p>\n","protected":false},"author":1,"featured_media":6329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[315,4387,5669,1168],"tags":[],"class_list":["post-6327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diger","category-teknoloji","category-web-sitesi","category-web-sitesi-tasarim"],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":505,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bilisimonline.net\/wp-content\/uploads\/2021\/11\/e-pazarlama.png?fit=512%2C281","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7k56R-1E3","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts\/6327"}],"collection":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/comments?post=6327"}],"version-history":[{"count":2,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts\/6327\/revisions"}],"predecessor-version":[{"id":6331,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts\/6327\/revisions\/6331"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/media\/6329"}],"wp:attachment":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/media?parent=6327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/categories?post=6327"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/tags?post=6327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}