{"id":6360,"date":"2021-12-14T13:24:57","date_gmt":"2021-12-14T10:24:57","guid":{"rendered":"https:\/\/www.bilisimonline.net\/?p=6360"},"modified":"2021-12-14T13:25:40","modified_gmt":"2021-12-14T10:25:40","slug":"online-pazarlamanin-gelisimi","status":"publish","type":"post","link":"http:\/\/www.bilisimonline.net\/index.php\/2021\/12\/14\/online-pazarlamanin-gelisimi\/","title":{"rendered":"Online Pazarlaman\u0131n Geli\u015fimi"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u0130lk online pazarlama faaliyeti 1990\u2019l\u0131 y\u0131llar\u0131n ba\u015flar\u0131nda, daha sonra geli\u015fmemi\u015f bir \u015fekilde bilgi payla\u015fan basit epostalar ile tamamlanan; \u015firket ya da \u00fcr\u00fcn hakk\u0131nda temel bilgilerle basit metin temelli web sitelerinin olu\u015fturulmas\u0131yla ba\u015flam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><strong>\u0130nternette (Online) Pazarlama \u0130\u00e7in Gerekli Alt<\/strong> <strong>Yap\u0131<\/strong><\/p>\n\n\n\n<p>G\u00fcvenilirli\u011fe ili\u015fkin, bulunabilirlik, yeterlilik, tutarl\u0131l\u0131k, uygunluk, b\u00fct\u00fcnl\u00fck, ba\u011fl\u0131l\u0131k, a\u00e7\u0131kl\u0131k, s\u00f6z\u00fcn\u00fc yerine getirebilme ve yenilik\u00e7ilik gibi ko\u015fullar\u0131n sa\u011flanmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p>\u0130nternet \u00fczerinden pazarlama \u00e7er\u00e7evesinde \u0130nternet eri\u015fimi, donan\u0131m (hardware), yaz\u0131l\u0131m (software) ve elektronik posta adres listeleri alt yap\u0131 unsurlar\u0131na ihtiya\u00e7 vard\u0131r.<\/p>\n\n\n\n<p><strong>\u0130nternette (Online) Pazarlaman\u0131n Avantajlar\u0131<\/strong><\/p>\n\n\n\n<p><strong>\u0130nternette pazarlaman\u0131n avantajlar\u0131<\/strong> i\u015fletmeler a\u00e7\u0131s\u0131ndan ve m\u00fc\u015fteriler a\u00e7\u0131s\u0131ndan ortaya \u00e7\u0131kard\u0131klar\u0131 avantaj olmak \u00fczere iki ba\u015fl\u0131k alt\u0131nda incelenebilir.<\/p>\n\n\n\n<p><strong>\u0130nternetin i\u015fletmeler a\u00e7\u0131s\u0131ndan olu\u015fturdu\u011fu avantajlar<\/strong> pazarlama b\u00fct\u00e7esinden tasarruf, zaman tasarrufu, f\u0131rsat e\u015fitli\u011fi, zengin bilgi ve kar\u015f\u0131l\u0131kl\u0131 etkile\u015fim ve k\u00fcresel eri\u015fim olarak say\u0131labilir.<\/p>\n\n\n\n<p><strong>\u0130nternette pazarlaman\u0131n m\u00fc\u015fteriler a\u00e7\u0131s\u0131ndan olu\u015fturdu\u011fu avantajlar<\/strong> a\u015fa\u011f\u0131daki gibi s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kontrol edilebilir sat\u0131n alma s\u00fcreci<\/li><li>Kolayl\u0131k<\/li><li>K\u00fcresel \u00fcr\u00fcnleri se\u00e7ebilme<\/li><li>Yeni \u00fcr\u00fcn ve hizmetlerden h\u0131zla haberdar olma<\/li><li>H\u0131zl\u0131 yan\u0131tlar alma<\/li><li>\u00d6nemli fiyat indirimleri kazanabilme<\/li><li>Uyarlanm\u0131\u015f \u00fcr\u00fcn ve hizmetler elde etme<\/li><\/ul>\n\n\n\n<p><strong>\u0130nternete pazarlama baz\u0131 dezavantajlar\u0131 beraberinde getirmi\u015ftir.<\/strong> \u0130nternet yoluyla i\u015f uygulamalar\u0131n\u0131 y\u00fcr\u00fcten i\u015fletmeler \u0130nternet kapsam\u0131nda y\u00fcr\u00fctecekleri i\u015flemlerle ilgili ama\u00e7 ve hedeflere sahip olmal\u0131 ve bunlar do\u011frultusundan kendisine vizyon ve misyon belirlemelidir. Aksi h\u00e2lde i\u015fletmeler, b\u00fcy\u00fck ve derin bir ortamda plans\u0131z ve programs\u0131z hareket etmek durumunda kalabileceklerdir.<\/p>\n\n\n\n<p>\u0130nternette pazarlaman\u0131n zaman ve kaynak israf\u0131na yol a\u00e7t\u0131\u011f\u0131, taklit ve kopya modeller nedeniyle yat\u0131r\u0131mlar\u0131n geri d\u00f6nmemesi, \u0130nternet \u00fczerinden al\u0131\u015fveri\u015fe g\u00fcvenmeyen t\u00fcketici kitlesinin olmas\u0131, yat\u0131r\u0131m\u0131n net bir getiri garantisi olmamas\u0131 gibi dezavantajlar\u0131 da vard\u0131r. Ek olarak bir bilgi da\u011f\u0131tma arac\u0131 olarak da \u0130nternet baz\u0131 zay\u0131fl\u0131klara sahiptir.<\/p>\n\n\n\n<p><strong>\u0130nternette (Online) Pazarlamada Kar\u015f\u0131la\u015f\u0131lan Sorunlar<\/strong><\/p>\n\n\n\n<p><strong>\u0130nternette pazarlamada kar\u015f\u0131la\u015f\u0131lan sorunlar \u00e7e\u015fitli pazarlama tekniklerinin bulunmas\u0131 ve t\u00fcketici bilgilerinin korunmas\u0131 ile ilgili konulard\u0131r.<\/strong> Di\u011fer bir zorluk ise web sitelerinin maruz kald\u0131klar\u0131 sahte kredi kart\u0131 kullan\u0131mlar\u0131, sitelere y\u00f6nelik sald\u0131r\u0131lar, olmayan sipari\u015fler, do\u011frudan yap\u0131lan i\u015flemler nedeniyle u\u011fran\u0131lan zararlar gibi g\u00fcvenlik konular\u0131yla i\u015fletmelerin kar\u015f\u0131la\u015fabilecekleri konular\u0131 i\u00e7ermektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130lk online pazarlama faaliyeti 1990\u2019l\u0131 y\u0131llar\u0131n ba\u015flar\u0131nda, daha sonra geli\u015fmemi\u015f bir \u015fekilde bilgi payla\u015fan basit epostalar ile tamamlanan; \u015firket ya da \u00fcr\u00fcn hakk\u0131nda temel bilgilerle basit metin temelli web sitelerinin olu\u015fturulmas\u0131yla ba\u015flam\u0131\u015ft\u0131r. \u0130nternette (Online) Pazarlama \u0130\u00e7in Gerekli Alt Yap\u0131 G\u00fcvenilirli\u011fe ili\u015fkin, bulunabilirlik, yeterlilik, tutarl\u0131l\u0131k, uygunluk, b\u00fct\u00fcnl\u00fck, ba\u011fl\u0131l\u0131k, a\u00e7\u0131kl\u0131k, s\u00f6z\u00fcn\u00fc yerine getirebilme ve yenilik\u00e7ilik gibi ko\u015fullar\u0131n &#8230;<\/p>\n","protected":false},"author":1,"featured_media":6364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1612,315],"tags":[],"class_list":["post-6360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alisveris","category-diger"],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":502,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.bilisimonline.net\/wp-content\/uploads\/2021\/12\/online-pazarlama.png?fit=512%2C241","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7k56R-1EA","jetpack-related-posts":[],"_links":{"self":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts\/6360"}],"collection":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/comments?post=6360"}],"version-history":[{"count":2,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts\/6360\/revisions"}],"predecessor-version":[{"id":6365,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/posts\/6360\/revisions\/6365"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/media\/6364"}],"wp:attachment":[{"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/media?parent=6360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/categories?post=6360"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.bilisimonline.net\/index.php\/wp-json\/wp\/v2\/tags?post=6360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}